Colgate's Bright Smiles, Bright Futures Education and Mobile Van Reaches Millions of Children Every Year
For over 40 years, Colgate-Palmolive has been committed to delivering oral health education to children around the world. Today that commitment continues through Colgate's flagship Bright Smiles, Bright Futures program, which is a multi-tiered initiative to promote the importance of oral health through education and prevention.
The primary focus of the program is to reach children in schools through videos, storybooks, sing-along-songs, computer CD-ROM and interactive activities - both for educators to use in the classroom and for parents to use at home. Since 1991, this program has reached more than 500 million children in 80 countries.
By establishing partnerships between governments, dental professionals, education professionals, schools and communities, the Bright Smiles, Bright Futures oral health initiative enables millions of children each year to enjoy the benefits of vital oral health education and preventive treatment.
In the U.S. alone, the Bright Smiles, Bright Futures program reaches millions of underserved children. Mobile dental vans staffed by volunteer dentists, visit local communities throughout the U.S. in urban and rural areas. These volunteer dentists conduct free dental screenings, distribute multicultural educational materials, and educate children and their families about the importance of maintaining good oral health. By the year 2010, Colgate is expecting to reach 100 million children.
Like the global program, the U.S. program has a school component to promote education among children. There is also an online school curriculum featuring fun and entertaining activities for children, parents, and teachers. For more information, visit www.colgatebsbf.com.