Where the pain comes from
As gums recede, parts of your teeth that aren't protected by enamel are uncovered. As a result, thousands of microscopic pathways that lead into the tooth's nerve center are exposed. When your teeth come into contact with something hot, cold or sweet, these little pathways carry the sensation directly to the nerves and cause pain ... Ouch!
How can Colgate Sensitive help?
Colgate Sensitive's Potassium Citrate formula provides
long term tooth sensitivity protection with regular use.